D-Sign has realized the advertising campaign of Slow Food on Film, international festival of cinema and food organized by Slow Food association and Cineteca of Bologna.

This event consists in 4 days of projections, tastings, meetings, dinners and much more…

The campaign has been developed at national level through Slow Food advertising (Press and POP material for all Slow Food locals); but the event has been also developed at local level with advertising billboards, buses advertising and foremost by organizing a guerrilla marketing operation based on lots of orange nails (the logo of the festival) around all places (named “slow”) of Bologna: like for example pedestrian areas and bus stops, bicycles, etc…