Communication agency | Advertising | Publicity | Graphic design | Web design | Information design | Web marketing | Information technology | Bologna | Italy
Champion and Dsign confirm their collaboration with Champion Christmas, making materials POS, window decals and panels.
D-Sign created for Champion a “Christmas dressage” designed to “dress ” the interior and the windows of European and Middle Eastern Champion store for Christmas 2009.
So Champion and D-Sign wish you a Merry Christmas to all its customers and all sporty people.
D-Sign and Camst developing its new fundraising campaign “for Christmas let your heart”; its POS material and ADV.
Camst decided to celebrate Christmas in solidarity by supporting the Banco Alimentare, which since 1989 collects surplus food for redistribution to over 8,500 associations and charitable organizations that help poor people in Italy.
The creativity of the campaign “Per Natale mettiamoci il cuore” focuses on the typical Italian food, because Italian food is sinonimous of care and Camst takes care every days to ensure quality and satisfaction of all those entrust to her the their lunch break.
Communication “in store” “to promote the shopping in the second floor in Venice airport.
D-sign projected the new Special Pack Collection Spring / Summer 2010 Woolrich Woolen Mill. The pack contain a beach bag and an invitation to present the new collection. The bag is wraped up into a special envelope reusable for transporting a towel to the beach, so recycling and reusing this pack will be more environmentally sustainable.
Dsign created a Berni S.p.a. stand at Grafitalia 2009, a company that produces paper from 1936. During the event a piece of paper with instructions to dial into their own hands an origami was donated to the public, thus emphasizing the value of this common material.
Dsign launched Bistro18 adv a new restaurant in the heart of Bologna that “puts the emphasis on taste.” Is an ideal place to take a break from hectic life, enjoying the aroma of coffee, the creations of Leonardo Lelli’s and kitchen of Marcello Leoni.
D-Sign signed up the new publicity campaign of CHAMPION EUROPE for the new collection Fall / Winter 2009, declined to ADV (commercial television, newspapers or periodicals, posters 6 × 3) and below the line, including catalogs and POP (crowner, window transparencies, panels and towels showcase).
CHAMPION: 360° Sport! this is the claim because sport needs to be lived in its entirety, seen from every perspective and caught every single time.
Together again, Champion and D-sign create the new SS 09 campaign, realizing below the line materials (POS and catalogue) and ADV.
This year, D-sign gives more emphasis to Men’s, Women’s, Boys’ and Girls’ collections, underling the styling and the functionality in order to show clothes as unique items.
The concept is based on the athletic move at every angle. The new collection clothes and the action sport have been represented in 360°, giving an aesthetical and leading effect, a perfect and fine image of the product.
The sports represented are: football and basket for the Men’s collection; dance and volley for the Women’s collection.
Also this year, the catalogue is enriched by creative styling used to represent the new collection clothes (essential elements in the last Champion campaign) and it’s also based on dynamic images in order to create engaging geometries and bright colours.
This campaign has been created and realized by Sandro Stefanelli (creative director) and Francesco Corlaita (photographer).
