Champion SS09 campaign
Together again, Champion and D-sign create the new SS 09 campaign, realizing below the line materials (POS and catalogue) and ADV.
This year, D-sign gives more emphasis to Men’s, Women’s, Boys’ and Girls’ collections, underling the styling and the functionality in order to show clothes as unique items.
The concept is based on the athletic move at every angle. The new collection clothes and the action sport have been represented in 360°, giving an aesthetical and leading effect, a perfect and fine image of the product.
The sports represented are: football and basket for the Men’s collection; dance and volley for the Women’s collection.
Also this year, the catalogue is enriched by creative styling used to represent the new collection clothes (essential elements in the last Champion campaign) and it’s also based on dynamic images in order to create engaging geometries and bright colours.
This campaign has been created and realized by Sandro Stefanelli (creative director) and Francesco Corlaita (photographer).
